A 30-second sales pitch ensures that you are prepared to briefly introduce yourself and provide key professional information when talking to a professional contact or potential employer. It should be brief and to the point; it is not a time to review the details of your resume. Your introduction or ‘sales pitch’ is a way of letting people know what you do, what your background and key qualifications are and what you are looking for.
It may include:
Your work experience: years of experience, specialization
Education and training: credentials, degrees, key hard skills
Special skills related to your career goal
It must include:
An added value or one key selling point about yourself that sets you apart from your colleagues
Passion and enthusiasm for the work you do! This can be demonstrated through the tone of your voice and body language.
Always end with a question that throws the conversation back into the listeners’ hands. Your question should be relevant and preferably an open-ended question so that it stimulates the conversation further.
Your 30-second pitch can be used in a number of different situations including networking events, job fairs, and interviews. Like your resume, you may have a few different variations of your pitch depending on the situation and person you’re speaking with. A good 30-second pitch will always be valuable – even beyond your job search. It will serve you well to develop your career and build your professional network.
Here are two examples of 30-second pitches: one from a human resources professional; the other from a financial services professional.